Senior Data Consultant
Core
Hands-on data specialist responsible for operationalizing and executing data strategies across a multinational FMCG company, ensuring data is effectively collected, structured, activated, and measured across B2C and B2B ecosystems.
Role type
Senior IC data operations and activation specialist
Builds
Data collection frameworks, CRM and marketing platform integrations, and scalable data-driven use cases for segmentation and journey orchestration
Domain
FMCG / Consumer goods / Data operations / CRM
Required skills
Data lifecycle management, data collection framework design, CRM and marketing platform activation, B2C and B2B data strategy execution, use case implementation from proof-of-concept to deployment, measurement framework design, KPI tracking, dashboard creation, data governance and privacy compliance, cross-functional collaboration
Preferred skills
Experience in multi-market organizations, additional languages beyond English
Technologies
CRM platforms, marketing platforms, web analytics tools, data ingestion systems
Responsibilities
Support implementation of data strategies across the full lifecycle (collection, ingestion, qualification, activation, measurement), define and implement data collection frameworks across digital touchpoints, enable data activation within CRM and marketing platforms for segmentation and personalization, execute data-driven use cases from pilot to scaled deployment, implement measurement frameworks and set up dashboards for KPI tracking, partner with strategy and tech teams to translate strategic frameworks into operational plans
Seniority
Senior, hands-on IC