Freelance Digital Strategist
Core
Freelance strategist creating omnichannel engagement plans, channel mapping, and journey design for healthcare and pharmaceutical clients.
Role type
Freelance digital/engagement strategist
Builds
Omnichannel engagement strategies, channel maps, journey designs, KPI frameworks, and content ecosystems for HCP, DTC, payer, and patient journeys.
Domain
Healthcare and pharmaceutical marketing
Deliverable
product features
Required skills
pharma marketing, digital strategy, engagement strategy, data analysis, audience behavior analysis, digital storytelling, omnichannel orchestration, journey design, KPI framework development, UX recommendations
Preferred skills
experience with HCP, DTC, payer, and patient journeys, creative/media partnership, rapid-turn project management
Technologies
None explicitly stated
Responsibilities
Develop omnichannel engagement strategy and sequencing; design channel maps and customer journeys; create KPI frameworks and measurement plans; develop content ecosystems; provide digital experience and UX recommendations; partner with creative, media, and data teams.
Seniority
Freelance, varying durations