Manager, Paid Social (Nutrition Client)
Core
Day-to-day steward of paid social media for assigned brands, leading campaign development, activation, and innovation while managing analysts.
Role type
Manager, Paid Social
Builds
Paid social campaigns and strategies for client brands
Domain
Digital Marketing / Social Media
Required skills
Paid social media strategy, Campaign management, Budget management, Client relationship management, Team leadership, Data analysis, MS Excel (VLOOKUP, pivot tables), Project management, Presentation skills
Preferred skills
Social platform certifications, Social analytics experience
Technologies
Social platforms, MS Excel, Prisma
Responsibilities
Contribute to account strategy including annual budget development, KPIs, partner selection, and new tactics; Lead client relationship with day-to-day contact and partner agencies; Provide direction to Analysts to conduct research for new campaigns; QA and oversee trafficking of approved plans into social platforms; Maintain oversight of budget and billing activity; Oversee Analyst management of campaign budgets, pacing, and bid adjustments; Develop and recommend optimizations and testing plans.
Seniority
Manager, hands-on leadership