Audience Research & Insights
Core
Audience Research & Insights role focused on analyzing digital advertising data to drive client solutions.
Role type
Audience Research & Insights Specialist
Builds
Digital advertising campaigns and insights for clients
Domain
Digital Advertising / Ad Tech
Deliverable
dashboards & analysis
Required skills
Digital advertising experience, third-party ad serving platforms, Online Display/Video/Mobile campaigns, Ad Tech platforms, DSPs, CDPs, 3rd Party data, pixels, Ad Servers, Web analytics tools
Preferred skills
null
Technologies
Google Analytics, DSPs, CDPs, Ad Servers
Responsibilities
Analyze third-party ad serving platforms and campaign data; Utilize DSPs, CDPs, and pixels for audience insights; Apply web analytics tools to generate reports
Seniority
Mid-level, 2+ years experience
