Programmatic Specialist
Core
Execute programmatic advertising campaigns using DSP and DMP platforms, analyze results, and present recommendations to clients.
Role type
Programmatic Specialist (Media Buying)
Builds
Programmatic ad campaigns for diverse client portfolios
Domain
Digital Marketing / Programmatic Advertising
Required skills
Programmatic campaign execution, DSP platform management (DV360), DMP usage, Data analysis, Reporting, Client presentation, Strategic planning
Preferred skills
Knowledge of DCM, Analytics 360, YouTube Analytics, Office suite (Excel, PowerPoint)
Technologies
DV360, DMP, DCM, Analytics 360, YouTube Analytics
Responsibilities
Execute programmatic campaigns on DSP/DMP platforms, Prepare campaign reports and analysis with recommendations, Implement campaign optimizations, Present results to clients, Collaborate on client strategies
Seniority
Mid-level (2-3 years experience)