Product Marketing Manager
Core
Bridge complex product features and customer needs for Bloomberg INDG B2B software solutions by developing go-to-market strategies and creating marketing assets.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, product briefs, whitepapers, technical demos, and sales enablement materials for Bloomberg INDG portfolio.
Domain
Financial technology / B2B SaaS
Deliverable
product features
Required skills
Go-to-market strategy development, technical content creation, customer insight gathering, cross-functional collaboration, competitive positioning, technical detail translation
Preferred skills
Public speaking, experience in highly regulated industries, proficiency in Salesforce/Marketo/HubSpot
Technologies
Salesforce, Marketo, HubSpot
Responsibilities
Develop and execute product marketing strategies aligned with organizational goals; Define and articulate unique value propositions for specific customer segments; Create sales- and marketing-ready content including product briefs, FAQs, and case studies; Partner with sales and product teams to execute go-to-market strategies for new launches; Gather customer feedback through surveys and interviews to inform product roadmap; Represent the product at industry events and conferences.
Seniority
Mid-Senior, hands-on IC