Head of Product Marketing
Core
Lead and scale product marketing function in a high-growth B2B SaaS environment by crafting strategic product narrative, building buyer personas, and driving go-to-market campaigns.
Role type
Head of Product Marketing
Builds
Strategic product narrative, messaging frameworks, go-to-market campaigns, and customer marketing capabilities.
Domain
B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic product narrative development, buyer persona creation, messaging framework design, go-to-market campaign execution, demand generation alignment, ABM strategy, sales enablement, people leadership, stakeholder management.
Preferred skills
Advanced degree (MBA), public speaking, experience in highly regulated industries (government affairs, lobbying, legal, tax, accounting), proficiency in Salesforce/Marketo/HubSpot, industry expertise in law firms/tax departments.
Technologies
Salesforce, Marketo, HubSpot
Responsibilities
Define and refine product narrative aligned with market needs; develop persona-driven messaging house; own end-to-end strategic marketing plans for product launches; collaborate with demand generation to optimize pipeline; partner with Go to Market for assets and training; lay foundations for customer marketing capability; lead and grow a high-performing product marketing team; influence executive leadership on market trends and launch strategy.
Seniority
Senior, hands-on IC with team leadership