Digital Media Planning Performance
Core
Senior Digital Media Planning Lead responsible for defining digital media strategies, managing large-scale budgets, and leading client relationships to translate business goals into scalable, measurable investment strategies.
Role type
Senior IC Digital Media Planning Lead
Builds
Digital media investment strategies and campaign execution plans for clients
Domain
Digital Marketing / Media Planning
Required skills
Digital media strategy, Google Ads, Meta Ads, TikTok Ads, Programmatic advertising, KPI definition, Campaign auditing, Strategic client presentations, Team leadership, Advanced Excel, Advanced PowerPoint
Preferred skills
Ad quality tools (Adquality, Admetryx, Shareable), Audience research (IBOPE, TGI, ZEUZ), CPG industry experience, Planning frameworks development
Technologies
Google Ads, Meta Ads, TikTok Ads, DV360, Comscore, Excel, PowerPoint
Responsibilities
Define digital media strategy based on business and consumer insights; Translate business briefs into media plans with channel mix and KPIs; Supervise campaign execution across Google, Meta, TikTok, and DV360; Manage and govern large-scale advertising budgets; Analyze results and generate strategic insights for clients; Lead strategic presentations, QBRs, and client negotiations; Mentor and develop the planning team; Identify process improvement opportunities
Seniority
Senior, hands-on IC with leadership responsibilities