Paid Social Specialist
Core
Guide and empower local teams to execute global Paid Social strategies across multiple countries, ensuring adherence to best practices and optimizing campaign performance.
Role type
Senior Paid Social Strategist (Multi-market)
Builds
Global social media campaigns for major brands
Domain
Digital Marketing / Social Media Advertising
Required skills
Paid Social strategy, Meta Ads management, TikTok Ads management, cross-market campaign optimization, performance analysis, stakeholder enablement
Preferred skills
Platform partner relationships (Meta, TikTok), experience with Snapchat/Reddit/LinkedIn Ads, strategic translation of technical nuances
Technologies
Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, LinkedIn Ads
Responsibilities
Lead deployment of global Paid Social strategies across various countries; Identify new opportunities across different markets to help regional teams become best in class; Act as central subject matter expert to advise and train local execution teams; Monitor multi-market campaign performance and share insights for optimization; Collaborate with internal activation and strategy teams to translate technical execution into strategic language.
Seniority
Senior, hands-on IC with strategic oversight