Paid Search Strategist
Core
Lead the development of innovative paid search strategies and execute high-performing campaigns for clients, leveraging AI and advanced analytics.
Role type
Senior Paid Search Strategist
Builds
Paid search campaigns and integrated digital marketing strategies
Domain
Digital Marketing / Paid Search / AI
Required skills
Paid search strategy, keyword research, competitive analysis, data analysis, Python, Large Language Models (LLMs), Google Analytics, Google Ads, SEO principles, budget management, client reporting
Preferred skills
Advanced degrees in digital marketing, experience with emerging technologies
Technologies
Python, Large Language Models (LLMs), Google Analytics, Google Ads
Responsibilities
Develop comprehensive paid search strategies aligned with client goals; conduct in-depth keyword research and competitive analysis using AI tools; monitor campaign performance and generate real-time insights; collaborate with creative, analytics, and strategy teams; manage alpha and beta tests for new features; mentor junior team members; cultivate relationships with publisher partners like Google and Bing; manage budgets and forecasts; prepare and present reports to clients and stakeholders.
Seniority
Senior, hands-on IC with mentorship responsibilities
