Senior Buying Analyst
Core
Manage and optimize large-budget paid media campaigns across digital channels, ensuring efficiency, precision, and ROI for media clients.
Role type
Senior Buying Analyst
Builds
Digital advertising campaigns and media strategies
Domain
Digital Marketing / Media Buying
Required skills
Paid media buying, budget allocation, campaign optimization, media analytics, stakeholder management, vendor relationship management, scatter buy negotiation, flighting management, ROI monitoring
Preferred skills
Data-driven campaign insights, channel synergy analysis, innovation and beta testing, advanced Excel and PowerPoint
Technologies
MBOX system, digital advertising platforms
Responsibilities
Plan, execute, and optimize digital advertising campaigns across platforms; negotiate scatter buys and manage inventory; create and monitor campaign reports; conduct post-campaign analysis (PCAs); manage client communication and quarterly business reviews; mentor junior team members; build and implement account structures and marketing strategies.
Seniority
Senior, hands-on IC