Paid Social Specialist
Core
Execute, manage, and optimize paid media campaigns across Meta, Google, and TikTok to maximize ROAS and efficiency for clients.
Role type
Paid Social Specialist
Builds
Client-paid media campaigns
Domain
Digital marketing / Paid social advertising
Required skills
Meta Ads, Google Ads, TikTok Ads, campaign optimization, KPI analysis (CPA, ROAS, CPL), budget management, tracking configuration
Preferred skills
French, German, Italian, Portuguese
Technologies
Meta Ads, Google Ads, TikTok Ads
Responsibilities
Create, manage, and optimize campaigns on Meta, Google Ads, and TikTok; Analyze and adjust key KPIs such as CPA, ROAS, and CPL; Manage advertising budgets and optimize investments; Monitor and analyze campaign performance; Collaborate with marketing and design teams
Seniority
Mid-level specialist