Media Research Analyst
Core
Generate strategic media, consumer, and market insights from primary and secondary data to inform decision-making and evaluate communication effectiveness.
Role type
Senior IC media research analyst
Builds
Market studies, competitive analyses, trend reports, and brand diagnostics for media planning and campaign optimization
Domain
Advertising & Marketing / Media Research
Deliverable
dashboards & analysis
Required skills
Media and consumer research (quantitative and qualitative), Marketing metrics analysis, TGI IPSOS GWI, Comscore, Nielsen/IBOPE, Excel, PowerPoint
Preferred skills
Digital data analysis, Consultancy frameworks, Advanced analytics/AI exposure
Technologies
TGI, IPSOS, GWI, Comscore, Nielsen, IBOPE, Excel, PowerPoint
Responsibilities
Analyze marketing, media, and consumer datasets to generate actionable insights. Elaborate market studies, competitive analyses, and media ecosystem trend reports. Evaluate communication channel effectiveness (digital, TV, radio, OOH, social). Generate brand, category, and audience diagnostics. Support design of quantitative and qualitative research methodologies. Analyze internal and external data to answer key business questions. Coordinate research projects from conception to presentation. Prepare executive reports and presentations. Collaborate with functional teams to integrate research insights into planning.
Seniority
Mid-level, hands-on IC