Paid Media Specialist - Meta Ads + Google Ads
Core
Manage and optimize performance campaigns for 10–15 client accounts across Meta Ads and Google Ads, handling ~$50k–$60k monthly spend.
Role type
Senior IC paid media specialist (performance marketing)
Builds
Performance advertising campaigns and conversion tracking infrastructure for multiple clients
Domain
Digital marketing / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads, Google Ads, audience segmentation, bidding strategies, conversion rate optimization, tracking & attribution (GA4, GTM, CAPI), CRM integrations, landing page optimization, A/B testing, data analysis
Preferred skills
GoHighLevel, Looker Studio, AI tools for marketing, hospitality/restaurant industry experience
Technologies
Meta Ads, Google Ads, Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, WordPress, Elementor, GoHighLevel, Looker Studio
Responsibilities
Plan, launch, monitor, and optimize Meta and Google Ads campaigns; manage budgets and bidding strategies; configure and troubleshoot tracking pixels and APIs; build advanced audiences and funnel segmentation; conduct A/B tests and optimize landing pages; maintain performance dashboards and reports; coordinate with account, project, and design teams
Seniority
Mid-Senior, hands-on IC
