Associate Director - E-Commerce
Core
Lead and execute local e-commerce acquisition strategy across Meta, TikTok, Shopee, Lazada and affiliates, driving growth and profitability.
Role type
Associate Director, E-Commerce Performance & Strategy
Builds
Scalable e-commerce acquisition processes, campaign workflows, and growth roadmaps for clients.
Domain
Digital Marketing / E-Commerce / Performance Marketing
Required skills
E-commerce strategy, performance marketing, data analysis, budget optimization, team leadership, stakeholder management, cross-functional alignment, KPI tracking (ROAS, CPA, CPO), platform management (Meta, TikTok, Shopee, Lazada), commercial negotiation.
Preferred skills
Start-up experience, dynamic high-growth environment experience, entrepreneurial mindset, hands-on technical troubleshooting.
Technologies
Meta Ads, TikTok Ads, Shopee, Lazada, Google Analytics, CRM systems, BI tools.
Responsibilities
Own the e-commerce growth roadmap aligned to revenue and profitability targets; Lead quarterly and annual planning, forecasting, and growth scenario development; Drive cross-functional alignment with Commercial, Finance, Supply Chain, and Tech teams; Build scalable processes and operating frameworks to improve execution quality and speed; Identify and unlock new platforms, formats, and commerce growth levers; Own team capacity planning, hiring, and capability development; Act as a senior strategic advisor to clients and internal stakeholders; Champion automation, reporting improvements, and operational efficiency; Lead billing, top-ups, and commercial conversations with clients and partners; Ensure timely, high-quality reporting with actionable insights; Train, coach, and develop team members to scale platform and performance capabilities.
Seniority
Senior, hands-on IC with leadership responsibilities