Marketing Communications & Insights Manager
Core
Lead ANZ marketing and communications strategy, connecting customer insights with commercial priorities to strengthen brand awareness and drive measurable outcomes.
Role type
Senior Marketing Communications & Insights Manager (Team Lead)
Builds
Coordinated marketing campaigns, brand strategies, and customer insight programs for John Deere in Australia and New Zealand
Domain
Agriculture machinery / B2B marketing
Deliverable
product features
Required skills
Strategic marketing leadership, customer insight analysis, team management, stakeholder influence, budget management, agency relationship management
Preferred skills
Experience in complex organizations, commercial acumen, cross-functional collaboration
Technologies
None stated
Responsibilities
Own and evolve ANZ marketing and communications strategy; Lead brand, PR, social media, dealer advertising, and events strategies; Turn customer and market insight into clear priorities and investment choices; Lead and develop a multidisciplinary team; Build organizational alignment across senior leaders, sales, product teams, and dealers; Manage agency relationships, contracts, and budgets
Seniority
Senior, hands-on IC with team leadership
