Senior Director, Consumer/Caregiver US Marketing – (Alzheimer's Disease Psychosis)
Core
Build and lead the US caregiver and consumer marketing launch strategy for Alzheimer's Disease Psychosis (ADP), an investigational asset, focusing on unbranded and branded campaigns to support caregivers in recognizing behavioral symptoms and engaging with care teams.
Role type
Senior Director, Consumer & Caregiver Marketing (Neuroscience)
Builds
Caregiver engagement model, unbranded and branded awareness campaigns, and caregiver-facing content/tools for ADP.
Domain
Neuroscience / Alzheimer's Disease / Caregiver Marketing
Deliverable
product features
Required skills
Consumer/caregiver/patient marketing strategy, unbranded disease-state campaign development, caregiver segmentation and message development, cross-functional leadership, executive communication, regulatory compliance, team building
Preferred skills
Specialty/rare disease/CNS/neuroscience experience, marketing to caregivers of cognitively impaired populations, launch experience, message/concept testing
Technologies
Digital, social, and traditional media channels
Responsibilities
Define and lead US caregiver/consumer marketing strategy for KarXT in ADP; Lead development and execution of unbranded and branded caregiver campaigns; Own caregiver segmentation and message/concept development; Develop caregiver-facing tools, content, and channel strategy; Build caregiver-voice and programs; Partner with Global Patient Advocacy for consistent engagement model; Partner with HEOR to translate evidence into narratives; Partner with HCP Marketing, Medical, Market Access, and Field for end-to-end caregiver experience; Act as strategic thought partner to VP and brand leadership; Build and lead the Consumer & Caregiver Marketing team; Ensure compliance with Medical, legal, and regulatory requirements; Contribute to launch readiness updates and performance presentations.
Seniority
Senior Director, strategic leadership & team building