Sr. Analyst, US Customer Engagement Measurement & Insights
Core
Measure effectiveness of omnichannel customer engagement and apply AI/ML to identify patterns and incremental impact on HCP and patient journeys.
Role type
Senior IC analyst (customer engagement measurement & advanced analytics)
Builds
Measurement frameworks, KPI tracking tools, performance dashboards, and AI-informed test-and-learn strategies
Domain
Healthcare / Pharmaceutical marketing
Deliverable
dashboards & analysis
Required skills
Applied statistics, machine learning, multi-touch attribution, causal inference, HCP/patient journey analysis, omnichannel campaign measurement, data governance
Preferred skills
Adobe Analytics, Google Analytics, marketing automation, CRM, ad platforms, Veeva, Markov chain modelling, propensity scoring
Technologies
Python, R, SQL, Adobe Analytics, Google Analytics, Veeva, marketing automation platforms
Responsibilities
Independently deliver measurement analyses assessing omnichannel customer engagement effectiveness; Apply machine learning techniques to identify patterns in customer engagement and channel synergy; Support development of measurement frameworks and performance dashboards; Analyze HCP and patient journeys to identify engagement drivers; Track and report cross-channel campaign KPIs; Support design and execution of AI-informed test-and-learn strategies; Apply advanced statistical and AI/ML techniques to measure incremental impact of engagement activities; Partner with US Commercial stakeholders to design measurement solutions; Mentor junior analysts on advanced measurement methodologies; Build and maintain AI-enabled measurement datasets and automated workflows.
