Senior Manager, Customer Engagement Measurement & Insights
Core
Develop measurement frameworks and analyze customer interaction data to optimize omnichannel engagement strategies for healthcare campaigns.
Role type
Senior Manager, Customer Engagement Measurement & Insights
Builds
Omnichannel campaign performance analytics, measurement frameworks, and optimization playbooks for brand and leadership.
Domain
Healthcare / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Omnichannel engagement measurement, Attribution modeling, Causal inference, Python or R programming, Team leadership, Campaign optimization
Preferred skills
Marketing Mix Modeling (MMx), Key Driver Analysis (KDA), Machine learning for segmentation, HCP and patient journey analysis
Technologies
Python, R, CRM, Paid media platforms, Social media, Web analytics tools
Responsibilities
Develop measurement frameworks for omnichannel engagement; Analyze customer interaction data to identify engagement patterns; Translate insights into recommendations on channel mix and content sequencing; Lead omnichannel campaign performance analytics; Manage a team of leads and analysts; Design and execute test-and-learn strategies including A/B tests; Apply advanced analytics techniques to measure incremental impact.
Seniority
Senior, hands-on IC with team management