Senior Manager, Marketing Analytics - GCCI, Marketing Capabilities
Core
Deliver analytics and insights to support Omnichannel Commercial efforts, including campaign analytics, audience analysis, micro-segmentation, and omnichannel customer journey development.
Role type
Senior Manager, Marketing Analytics
Builds
Digital campaign analytics, audience insights, and test-and-learn campaign optimizations for brand performance.
Domain
Biotechnology / Healthcare Marketing
Deliverable
dashboards & analysis
Required skills
Forecasting, analytics, sales & marketing operations, omnichannel performance, digital marketing channels (SEM, SEO, Paid Social, Display, Email), data interpretation, strategic thinking, cross-functional collaboration, vendor management, complex data source analysis.
Preferred skills
Consumer and HCP omnichannel measurement, creating omnichannel tracking plans, HCP custom program measurement, full consumer journey measurement framework, translating results into actionable commercial recommendations.
Responsibilities
Establish cross-functional partnerships to understand brand strategic objectives; provide leadership with objective campaign analytics and performance management; lead development of monthly and quarterly reports; interpret and communicate analyses to drive campaign understanding; collaborate on analytical priorities for brand performance improvements; develop analysis using complex data sources; merge insights with industry knowledge to deploy optimizations; manage relationships with external vendors.
Seniority
Senior Manager, hands-on IC with strategic leadership