Product Marketing Manager - Domain GTM & Narrative
Core
Develop domain-level narrative and go-to-market (GTM) execution for complex digital and technology solutions in the energy industry.
Role type
Product Marketing Manager (Domain GTM & Narrative)
Builds
Domain GTM briefs, messaging frameworks, sales enablement assets, and customer-facing value stories.
Domain
Energy (Oil & gas, industrial) + Digital Technology
Deliverable
product features
Required skills
Positioning and messaging frameworks, writing and storytelling, simplifying complex technical concepts, GTM process governance, cross-functional collaboration
Preferred skills
Enterprise/B2B technology product experience, ABM initiatives, matrixed environment experience
Technologies
None explicitly listed
Responsibilities
Create and maintain messaging and positioning for assigned domains; Participate in GTM tiering discussions and document decisions; Author domain GTM briefs outlining target audiences and success metrics; Create and update sales enablement assets including presentations and battlecards; Translate technical capabilities into clear customer-friendly messaging.
Seniority
Experienced Hire (8–10 years)