Data Analyst Customer Base Management / CRM & Retention (all genders)
Core
Supporting retention, winback, and cross-sell campaigns through technical and analytical work, including target group selection, customer feedback analysis, forecasting, and ad-hoc analysis for management.
Role type
Data Analyst (Customer Base Management / CRM & Retention)
Builds
Reports, dashboards, and campaign management tool functionalities
Domain
Telecommunications / Customer Base Management
Deliverable
dashboards & analysis
Required skills
Oracle SQL, R, Python, Power BI, Qlik, Excel, data analysis of large datasets
Preferred skills
Marketing automation platforms (Customer.io, Salesforce Marketing Cloud, Typeform), ETL processes
Technologies
Oracle SQL, R, Python, Power BI, Qlik, Customer.io, Salesforce Marketing Cloud, Typeform
Responsibilities
Create and maintain reports and dashboards; Integrate and develop attributes and functionalities in campaign management tools; Conduct ad-hoc analyses for business units and management; Identify trends and optimization potentials within the customer base; Create forecasts for call volumes; Prepare target group selections for various contact channels.
Seniority
Mid-level, hands-on IC
