Job
Core
Design reporting frameworks, analyze marketing datasets, and build predictive models to optimize customer retention, conversion, and campaign ROI.
Role type
Marketing Data Analyst
Builds
Marketing dashboards, predictive customer retention models, segmentation strategies
Domain
Financial services / Fintech / FX
Deliverable
dashboards & analysis
Required skills
SQL, Python, Microsoft Excel, Power BI or Tableau, Google Analytics, Google Ads, Bing Ads, Meta Ads, Criteo, A/B testing, customer lifetime value analysis, segmentation strategies
Preferred skills
Experience in financial/fintech/FX industry, predictive analytics, automation processes
Responsibilities
Design and maintain reporting frameworks for marketing operations, conduct in-depth data analysis for growth and cost efficiency, evaluate marketing-business metrics and provide ROI analysis, analyze large datasets to deliver actionable recommendations, develop user demographics and segmentation strategies, build and maintain marketing dashboards for KPI tracking, plan and analyze A/B tests to improve marketing KPIs, transform complex marketing questions into quantifiable metrics, utilize product usage data to develop predictive customer retention models, conduct customer lifetime value analysis and spending benchmarks, measure and analyze the impact of segmentation and targeting strategies, continuously drive improvements in data sources and automation processes
Seniority
Mid-level, hands-on IC