Manager Digital Growth Analytics (m/w/d)
Core
Develop and maintain data-driven customer segments, analyze customer journeys across touchpoints, and optimize usability and conversion rates to support targeted marketing and personalization.
Role type
Manager, Digital Growth Analytics
Builds
Customer segments, journey optimization strategies, usability improvements, and conversion rate optimization initiatives
Domain
E-commerce / Retail
Required skills
Customer segmentation, Customer journey management, Usability analytics, A/B testing, CDP/CRM system proficiency, Web analytics platforms
Preferred skills
E-commerce or Retail experience, Hypothesis-driven work style
Technologies
Econda Analytics, GA4, Adobe Analytics, Matomo, Tealium, Treasure Data, Zeotap
Responsibilities
Develop and maintain customer segments based on CDP data; Analyze customer journeys to identify optimization opportunities; Analyze user behavior to identify usability issues; Support the CRO process from hypothesis formation to A/B test evaluation
Seniority
Manager, hands-on IC