Head of International Marketing (m/w/d) - FMCG
Core
Develop brand positioning and drive growth across multiple markets for a Functional Food and Lifestyle Brands company.
Role type
Senior marketing leader (Head of International Marketing)
Builds
Brand awareness, customer acquisition, and sustainable growth across channels
Domain
FMCG, Functional Food, Lifestyle Brands
Deliverable
product features
Required skills
Brand strategy, performance marketing, influencer marketing, D2C marketing, data analysis, team leadership, cross-functional collaboration
Preferred skills
International or regional responsibility, product category management, consumer behavior insight, digital trends knowledge
Technologies
E-Commerce platforms, Social Media channels, Performance marketing tools
Responsibilities
Develop brand positioning for various markets, design and manage cross-channel marketing activations, create local campaigns and influencer collaborations, lead data-driven D2C and performance marketing initiatives, analyze content and channel effectiveness, ensure consistent brand experience across touchpoints, lead a small team and coordinate with international stakeholders
Seniority
Senior, hands-on IC with leadership responsibilities