Performance Marketing Manager (m/w/d)
Core
Manage and optimize paid advertising campaigns across Google Ads, Microsoft Advertising, and social platforms to drive qualified leads and pipeline growth for medical practice software.
Role type
Performance Marketing Manager
Builds
Digital marketing campaigns and data-driven growth strategies
Domain
Healthcare technology / Digital Marketing
Required skills
Google Ads, Microsoft Advertising, Paid Social, Web Analytics, Tracking, Hypothesis testing, AI tools for analysis and automation
Preferred skills
Experience with design, web, and content creation
Technologies
Google Ads, Microsoft Advertising, Social Media Platforms, AI tools (Claude, ChatGPT)
Responsibilities
Set up and optimize ad campaigns across multiple channels, test new audiences and formats, analyze campaign performance to drive qualified leads, improve tracking and data infrastructure, utilize AI for reporting and workflow automation
Seniority
Mid-level, hands-on IC