Performance Marketing Manager:in
Core
Designing and optimizing paid advertising campaigns across Google Ads, Microsoft Advertising, and social platforms to generate qualified leads and new customers for medical software.
Role type
Performance Marketing Manager
Builds
Paid media campaigns, lead generation pipelines, and customer acquisition for medical practice software
Domain
Digital Marketing / Healthcare Technology
Required skills
Google Ads, Microsoft Advertising, Paid Social, Web Analytics, Tracking, Hypothesis Testing, AI Tools (Claude/ChatGPT), Data Analysis, Campaign Optimization
Preferred skills
Experience with Microsoft Advertising, Paid Social, Advanced AI workflow automation
Technologies
Google Ads, Microsoft Advertising, Social Media Platforms, AI Tools (Claude, ChatGPT), Web Analytics Tools
Responsibilities
Set up and manage campaigns on Google Ads, Microsoft Advertising, and social platforms; Test new channels, audiences, and formats; Analyze campaign performance to drive qualified leads and pipeline; Utilize AI for analysis, reporting, and automation; Collaborate with design and content specialists for campaign assets.
Seniority
Mid-level, hands-on IC