Media Buyer (m/w/d) – Paid Social (Meta, TikTok, Pinterest)
Core
Operational and strategic ownership of Paid Media activities to ensure brands reach the right people and budgets translate into measurable growth.
Role type
Senior Media Buyer (Paid Social)
Builds
Performance Marketing campaigns and Paid Media structures for new brands
Domain
E-Commerce, D2C, Fashion, Consumer Business
Required skills
Paid Media campaign management, Meta Ads, Performance Marketing strategy, KPI analysis, Creative testing, Customer journey mapping, Budget optimization
Preferred skills
Other Paid Media platforms, E-Commerce/D2C/Fashion experience
Technologies
Meta Ads, TikTok, Pinterest
Responsibilities
Manage and scale Paid Media campaigns across platforms, Own campaign structure and targeting, Develop Performance Marketing strategies, Analyze performance KPIs and derive optimization measures, Test creatives and audiences, Build Paid Media setups for new brands, Monitor budgets and KPIs (ROAS, CAC, CPM, CTR, CVR), Create performance reports
Seniority
Senior, hands-on IC