(Senior-) Programmatic Advertising Manager (m/w/d)
Core
Plan, manage, and optimize data-driven programmatic advertising campaigns for clients, providing strategic setup, analysis, and optimization to improve KPIs.
Role type
Senior programmatic advertising manager
Builds
Data-driven programmatic advertising campaigns for clients
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic advertising expertise, DSP/SSP/Adserver knowledge, Data analysis, Campaign planning, Media planning, ATV/CTV innovation, English (fluent), MS Office
Preferred skills
Analytical mindset, Solution-oriented thinking, High-quality work standards, Team collaboration
Technologies
DSP, SSP, Adserver, ATV, CTV
Responsibilities
Plan and optimize programmatic campaigns, Analyze campaign data and derive optimization measures, Create tracking in adserver, Produce production/specification plans and verify ad assets, Advise planning team on campaign setup, Monitor market development
Seniority
Senior, hands-on IC