Marketing Manager (m/w/d)
Core
End-to-end marketing management for a B2B SaaS energy platform, covering strategy, content creation, event planning, and campaign execution.
Role type
Marketing Manager (Generalist)
Builds
Marketing campaigns, content for website/LinkedIn/newsletters, event materials, and CRM-driven customer communications.
Domain
B2B SaaS / Energy Tech
Required skills
B2B marketing strategy, content creation, event planning, CRM management, marketing automation, data analysis, AI tool proficiency, German (fluent), English (business)
Preferred skills
Experience in software companies, agency environments, or B2B sectors
Technologies
Copilot, Claude, Perplexity, CRM tools, Marketing automation platforms, Website design tools
Responsibilities
Develop and execute marketing strategies, create multi-channel content, plan and manage trade show appearances, analyze marketing metrics to drive improvements, and leverage AI to automate workflows.
Seniority
Mid-level (2-5 years experience)
