Onlinemarketing & E-Commerce Manager (m/w/d)
Core
Driving digital marketing and e-commerce strategies to increase revenue, reach, and brand awareness for a travel company's online channels.
Role type
Senior e-commerce and digital marketing manager
Builds
Online marketing campaigns, SEO/GEO activities, CRM and email marketing programs, and website optimization
Domain
Travel and tourism
Deliverable
product features
Required skills
SEO, GEO, CRM, email marketing, web analytics, performance marketing, conversion optimization, digital customer journey management, user experience design
Preferred skills
Knowledge of AI applications in marketing, experience with external agencies, data-driven decision making
Technologies
Analysis and tracking tools, reporting tools
Responsibilities
Develop and manage online marketing and e-commerce activities; plan and optimize cross-channel campaigns and seasonal actions; improve organic search visibility; analyze KPIs to drive website UX and conversion improvements; monitor market trends and digital innovations; execute digital projects with internal teams and external agencies
