B2C International Growth Manager (m/f/d)
Core
Drive B2C growth and international expansion for a mobile diagnostics app, managing influencer partnerships, PR, and new acquisition channels while supporting B2B lead generation.
Role type
Senior B2C International Growth Manager
Builds
Customer acquisition campaigns, influencer partnerships, brand visibility initiatives, and B2B lead generation workflows
Domain
Automotive technology / Mobile diagnostics / International Marketing
Deliverable
product features
Required skills
B2C growth marketing, international expansion strategy, influencer partnership management, PR and media campaign execution, data-driven experimentation, market intelligence research, cross-functional collaboration
Preferred skills
Experience with European markets, localization expertise, additional European languages
Technologies
Data analytics tools, marketing automation platforms, PR distribution channels
Responsibilities
Own B2C growth strategy for international markets; Scale and optimize influencer partnerships; Build brand visibility through PR and media campaigns; Identify and validate new acquisition channels; Collaborate with Sales and Enterprise teams for B2B lead generation; Conduct market intelligence research and update customer personas
Seniority
Senior, hands-on IC