CRM Operations Specialist
Core
Drive app engagement and retention by building and optimizing automated lifecycle flows, executing CRM campaigns, and implementing AI efficiencies for a fashion e-commerce marketplace.
Role type
CRM Operations Specialist (Lifecycle Marketing)
Builds
Automated lifecycle flows, push notifications, and email campaigns
Domain
Fashion e-commerce, Customer Engagement
Required skills
CRM campaign execution, lifecycle automation, segmentation strategy, A/B testing, QA, SQL, analytics tools (GA4, Looker, Metabase), copywriting
Preferred skills
MoEngage platform expertise, AI tool integration, fashion industry knowledge
Technologies
MoEngage, Braze, CleverTap, Klaviyo, GA4, Looker, Metabase, SQL
Responsibilities
Build and optimize automated lifecycle flows on MoEngage; execute push notifications and email campaigns; design and run A/B tests on campaign content and logic; develop segmentation strategies; perform QA on campaigns before launch; monitor channel performance metrics; collaborate with engineering and product teams; write on-brand campaign copy.
Seniority
Mid-level, hands-on IC