CRM & App Manager (m/w/d)
On-site
Core
Develop and execute regional content strategy and personalized CRM campaigns for the EDEKA mobile app to drive customer engagement and sales.
Role type
Senior CRM & App Manager (Marketing)
Builds
Mobile app content, personalized customer campaigns, newsletters, and push notifications for EDEKA retail customers.
Domain
Retail / Grocery / Food & Beverage
Deliverable
product features
Required skills
Content strategy, CRM campaign management, data analysis (KPIs), cross-functional collaboration, process development, trend analysis
Preferred skills
Experience in retail or food industry, digital marketing expertise
Technologies
Mobile app platforms, CRM systems, analytics tools