B2C Marketing Manager
Core
Drive consumer growth (user acquisition, engagement, retention, purchase frequency) for the Too Good To Go marketplace app in the Polish market.
Role type
B2C Marketing Manager (Growth & CRM)
Builds
Marketplace app connecting businesses with surplus food to consumers
Domain
Food waste reduction / Marketplace / Consumer Tech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
CRM strategy, A/B and multivariate test design, cohort analysis, funnel analysis, social creative production, stakeholder management
Preferred skills
Experience with Braze or MovableInk, proficiency in Amplitude or Looker, experience with Canva or AI tools for asset creation
Technologies
Braze, MovableInk, Amplitude, Looker, Canva, Meta, Google AI, ElevenLabs
Responsibilities
Design and scale CRM campaigns (Push, Email, In-App, SMS) to optimize activation, retention, and LTV; Lead data-driven experimentation to lower CAC and churn; Execute local demand-driving activities to balance marketplace supply and demand; Manage PL Meta channels and community engagement; Brief internal and external creative teams for campaign assets; Partner with User Acquisition and PR teams for cohesive growth execution.
Seniority
Mid-Senior, hands-on IC
