Social Analyst
Core
Managing and optimizing paid social media campaigns across multiple platforms for advertisers.
Role type
Social Media Campaign Analyst
Builds
Paid social media campaigns and reporting
Domain
Digital Marketing / Social Media Advertising
Required skills
Social media campaign management, Campaign optimization, Budget management, Bid management, Data analysis, Platform expertise (Meta, LinkedIn, TikTok, etc.), Excel
Preferred skills
Community Management, Media planning, Media Buying, Creative strategy, Ad serving tools (GCM, Sizmek), Bidding tools (Marin, Kenshoo, 4C), Verification tools (IAS, MOAT)
Technologies
Facebook, Snapchat, Twitter, TikTok, LinkedIn, Pinterest, Reddit, GCM, Sizmek, Marin, Kenshoo, 4C, IAS, MOAT
Responsibilities
Setup social campaigns following agency and advertiser guidelines, Monitor campaign health and optimize performance, Manage daily campaign budgets and bids, Generate insights to improve campaign results, Maintain communication with client campaign managers and internal stakeholders.
Seniority
L2 (Intermediate)