Media Planner Sr - 360
Core
Develop and implement effective 360-degree media advertising strategies to ensure campaigns are strategically planned, executed, and optimized to achieve client objectives.
Role type
Senior Media Planner
Builds
Integrated media campaigns across digital and traditional channels for client brands
Domain
Digital marketing and traditional media advertising
Required skills
Strategic planning, audience analysis, competitor analysis, budget management, campaign optimization, performance reporting, cross-functional coordination
Preferred skills
Advanced proficiency in media planning tools, strong understanding of attribution models
Technologies
Meta Ads, Google Ads, DV360, TikTok Ads, Excel
Responsibilities
Develop 360-degree media strategies and plans; Analyze briefs, audiences, and competitors to define media mix; Coordinate campaign implementation with internal teams, creative agencies, and vendors; Manage budgets and timelines; Monitor, optimize, and report campaign performance; Create strategic client presentations
Seniority
Senior, hands-on IC