Director, Data & Platforms
Core
Director leading data and marketing technology strategy, integrating ad/mar tech solutions, and driving data-first planning for client media strategies.
Role type
Senior leadership IC (Director) with team management
Builds
Data integration strategies, audience activation frameworks, and media planning solutions for clients
Domain
Digital advertising, marketing technology, data management
Required skills
Ad/mar tech strategy, data management platforms (DMP), customer data platforms (CDP), identity resolution, DSP management, media planning, team leadership, client relationship management, vendor selection, audience insights
Preferred skills
Clean rooms, full-funnel measurement, personalization strategy, advanced audience strategies
Technologies
Salesforce, Adobe, Treasure Data, Epsilon, Liveramp, Neustar, ad servers, dynamic creative, streaming video, OBA, ad verification
Responsibilities
Drive ad/mar tech and data integration strategies for clients; Guide use of audience data to impact media strategies; Oversee CDP and Identity Resolution relationships and deployment; Manage team of associate directors, managers, and associates; Own client business decisions and day-to-day client relationship; Educate stakeholders on data landscape and technology opportunities
Seniority
Director, hands-on leadership with team management
