Senior Growth Marketing Manager — Ukraine
Core
Design and execute user acquisition, lifecycle management, and reactivation campaigns to optimize the funnel and establish Binance as the #1 crypto brand in Ukraine.
Role type
Senior Growth Marketing Manager
Builds
User acquisition campaigns, lifecycle management programs, reactivation campaigns, and non-standard growth activations for Binance's crypto exchange in Ukraine.
Domain
Cryptocurrency / Digital Assets / Fintech
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
User acquisition strategy, lifecycle management, reactivation campaign design, funnel optimization, experiment design, data-driven marketing, hands-on execution
Preferred skills
Non-standard growth activations, market leadership strategies
Technologies
A/B testing tools, analytics platforms, marketing automation software
Responsibilities
Design and execute experiments, optimize the user acquisition funnel, manage user lifecycle campaigns, drive reactivation initiatives, ensure brand dominance in the Ukrainian market
Seniority
Senior, hands-on IC