Performance Marketing Manager (m/w/d) - Schwerpunkt SEA
Core
Strategically and operationally manage Paid Search (SEA) activities to drive E-Commerce sales and profitability for energy and heating solutions.
Role type
Performance Marketing Manager (Paid Search/SEA)
Builds
E-Commerce sales and ROAS for heating and energy systems
Domain
Energy / Heating / E-Commerce
Required skills
Google Ads (Search, Shopping, Performance Max), Google Merchant Center, Feed Management, Channable, Shopware, Google Tag Manager, GA4, UTM tracking, Conversion tracking, Budget planning, Forecasting, Keyword research, Competitor analysis, A/B testing
Preferred skills
Meta Ads, Bing Ads, Server-side tracking, AI/Automation tools for campaign management
Responsibilities
Plan, manage, and optimize Google Ads campaigns with focus on Google Shopping and Performance Max; Optimize product feeds in Merchant Center Next and Channable; Conduct keyword, competitor, and target audience analysis; Ensure clean conversion tracking via Google Tag Manager, UTM structure, and GA4; Analyze data, report results, and plan budgets and forecasts