Employer Branding Manager (m/w/d)
Core
Develop and manage the Employer Brand strategy for core target groups (craftsmanship, sales, corporate functions, and tech) to enhance the company's reputation and candidate experience.
Role type
Employer Branding Manager
Builds
Employer branding campaigns and content for recruitment
Domain
CleanTech / HR Marketing
Deliverable
product features
Required skills
Employer branding strategy, online marketing, content marketing, performance marketing, social media management, KPI analysis, project management, stakeholder management, negotiation
Preferred skills
Agency experience, event management background
Technologies
Social media platforms, KPI tools
Responsibilities
Define Employer Branding strategy, plan and execute targeted campaigns, manage and optimize the branding budget, analyze performance data and market trends, collaborate with Brand, Communications, Talent Acquisition, HR, and Performance Marketing teams