Head of Digital Growth (m/w/d)
Core
Leading direct growth channels (paid, owned, organic) for a German energy company to acquire new customers and drive cross-selling.
Role type
Senior growth lead (digital acquisition)
Builds
Direct acquisition channels and customer growth systems
Domain
Energy / Digital Marketing
Required skills
Digital growth strategy, paid media management, organic channel scaling, CRM integration, team leadership, data analysis, stakeholder management, cross-selling optimization
Preferred skills
Start-up or scale-up experience, performance marketing expertise, technical understanding of tracking and attribution
Technologies
Paid media platforms, CRM systems, analytics tools, tracking technologies
Responsibilities
Develop and execute digital growth strategy across paid, owned, and organic channels; manage and optimize acquisition campaigns; lead and empower the growth team; integrate marketing channels into a cohesive system; collaborate with data and tech teams on tracking and attribution.
Seniority
Senior, hands-on IC
