CRM/E-mail-Marketing Specialist (m/w/d)
Core
Planning, creating, and optimizing email and CRM campaigns (newsletters, automations, lifecycle journeys) to drive customer engagement and revenue for a premium fitness provider.
Role type
CRM and Email Marketing Specialist
Builds
Email campaigns, customer journey automation, and performance reports
Domain
Fitness & Health / Digital Marketing
Required skills
Email marketing, CRM management, campaign planning, customer journey mapping, A/B testing, data analysis, content quality assurance, GDPR compliance
Preferred skills
Emarsys, Econda, App marketing, Push notifications, WhatsApp marketing
Technologies
Emarsys, Econda, Microsoft Office (Teams, Excel, PowerPoint)
Responsibilities
Plan and execute email/CRM campaigns, manage customer journeys from lead nurturing to retention, analyze KPIs (open rates, CTR, conversion, CLV), conduct A/B tests, ensure data quality and GDPR compliance
Seniority
Junior to Mid-level, hands-on IC