Senior Brand Manager (m/w/d)
Core
Develop and execute brand strategy, manage integrated marketing campaigns, and oversee media budgets to build a consistent and impactful brand presence for a travel-tech company.
Role type
Senior Brand Manager
Builds
Integrated marketing campaigns, brand assets, and media plans for a travel-tech platform
Domain
Travel technology / Digital Marketing
Deliverable
product features
Required skills
Brand strategy, campaign management, media planning, market research, stakeholder management, creative direction, budget management, data analysis
Preferred skills
Agency management, consumer insights, cross-channel marketing, project leadership
Technologies
ATL and digital media channels, brand tracking tools, media planning platforms
Responsibilities
Develop and evolve brand strategy and positioning; manage end-to-end integrated marketing campaigns; plan and steer media budgets across channels; conduct market research and translate insights into strategy; ensure consistent brand governance across all touchpoints.
Seniority
Senior, hands-on IC