E-Mail Marketing Specialist (m/w/d)
Core
Planning, creating, and optimizing email and CRM campaigns (newsletters, automations, lifecycle journeys) to nurture leads, members, and former members with a focus on performance and revenue.
Role type
E-mail Marketing Specialist
Builds
Email and CRM campaigns, customer journey automation
Domain
Fitness industry, B2C marketing
Required skills
Email marketing, CRM management, Customer journey mapping, A/B testing, Data analysis, Reporting, Content creation, Data quality management, GDPR compliance, Microsoft Office (Teams, Excel, PowerPoint)
Preferred skills
Emarsys, Econda, App marketing, Push notifications, WhatsApp marketing
Technologies
Emarsys, Econda, Microsoft Office
Responsibilities
Plan, create, and optimize email and CRM campaigns; Develop and manage customer journeys from lead nurturing to reactivation; Conduct quality checks on campaign content; Analyze KPIs (open rates, CTR, conversion, revenue, CLV) and create reports; Perform A/B tests and derive data-driven recommendations; Ensure data quality and GDPR compliance.
Seniority
Entry-level to Mid-level, hands-on IC