Head of Marketing & Sales OTC (m/w/d)
Core
Overall responsibility for the OTC/Consumer Health business, driving profitable growth, strategic brand and portfolio management, and building new growth areas.
Role type
Senior executive (Head of Marketing & Sales)
Builds
OTC/Consumer Health business units, brands, and product portfolios
Domain
Consumer Health / OTC / Pharma / FMCG
Required skills
Strategic brand management, Portfolio strategy, Category management, P&L responsibility, New category development, Channel management (pharmacy, e-commerce), Team leadership, Data-driven decision making, Digital and AI business processes
Preferred skills
Dermatology and Beauty product experience, Consumer needs insight, Market trend analysis, Change management
Technologies
Digital tools, AI-based solutions
Responsibilities
Develop and implement growth, brand, portfolio, and sales strategies; Lead brand lifecycle management from positioning to market activation; Build and manage category management; Drive revenue, profit, and market share; Develop product portfolio and innovation pipeline; Lead marketing, e-commerce, and pharmacy sales teams; Advance data-driven and digital/AI business processes.
Seniority
Executive, strategic & operational leadership