Customer Journey Expert - Girokonto Sales & Growth Management (w/m/d)
Core
Design product and sales communications for current account (Girokonto) to drive customer experience and conversion across multiple channels.
Role type
Senior Product Marketing & Sales Campaign Manager
Builds
Consistent customer-facing communications, sales campaigns, and content assets for the current account product.
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Product marketing, sales campaign management, content strategy, A/B testing, data analysis, UX collaboration, AI/automation evaluation, stakeholder management
Preferred skills
Experience in financial services, knowledge of current account products, proficiency with CMS, ability to create business cases
Technologies
Content Management Systems (CMS), A/B testing tools, AI/automation platforms
Responsibilities
Create and coordinate product and sales communications, plan and execute sales campaigns, conduct A/B tests to optimize conversion, evaluate AI and automation technologies, manage content across channels, collaborate with UX and legal teams, update internal documentation and guidelines.
