Performance Marketing Manager (m/w/d),Gescher,Münster
Core
Develop and execute holistic performance marketing strategies to drive economic growth, customer satisfaction, and measurable results for an online office technology retailer.
Role type
Performance Marketing Manager
Builds
Online shop sales and growth across multiple channels
Domain
E-commerce / Office Technology
Required skills
Performance marketing strategy, Google Ads, Microsoft Ads, Paid Social, Affiliate marketing, Price comparison marketing, Feed management, CRM/Email marketing, Budget management, KPI analysis (ROAS, KUR, CPA), A/B testing, Tracking & Attribution
Preferred skills
GA4, econda, etracker, Productsup, Channable, Brevo, Server-side tracking, Consent management, B2B E-commerce, Large catalog experience, AI tools
Responsibilities
Develop and implement cross-channel performance marketing strategy; Manage and optimize Google Ads, Microsoft Ads, Shopping, and Performance Max campaigns; Shape and optimize Paid Social on Meta, TikTok, and other networks; Manage affiliate marketing activities; Evaluate and optimize price comparison engines; Optimize product data feeds; Integrate newsletter and CRM marketing into performance strategy; Analyze performance via KPIs and prioritize budgets; Identify growth and efficiency potentials; Plan and execute A/B tests and creative tests; Develop tracking and attribution measurement; Test new platforms and automation; Report results and provide recommendations; Collaborate with Marketing, Shop, Product Management, Graphics, Content, and Development teams.
