Brand Manager Marketing (m/w/d), Hamburg
Core
Responsible for pharmaceutical products from concept to launch, developing brand strategies and executing marketing campaigns for the German RX market.
Role type
Brand Manager (Pharma/RX)
Builds
Brand plans, marketing campaigns, and omnichannel activities for new and existing pharmaceutical products.
Domain
Healthcare / Pharmaceutical Marketing
Required skills
Strategic planning, campaign management, omnichannel marketing, KPI analysis, project management, cross-functional collaboration, medical content adaptation, agile mindset, creative strategy development.
Preferred skills
Experience with AI tools in marketing, startup environment adaptability, digital marketing expertise.
Technologies
MS Office, AI tools, digital marketing platforms.
Responsibilities
Develop and implement brand strategies for defined products and brands in the German market. Derive targeted marketing strategies from market, competitive, and customer data. Plan and manage campaigns, omnichannel activities, congresses, symposia, and training events. Create and develop target-group-specific materials for physicians, pharmacies, and other stakeholders. Continuously analyze KPIs and implement optimization measures. React flexibly to portfolio changes and develop creative strategies for new products.
Seniority
Mid-Senior, hands-on IC
