Produktmanager (m/w/d), Holding
Core
Develop and launch new product ideas, packaging, and concepts for the BURGER Knäcke brand portfolio from concept to market success.
Role type
Brand Manager (Product Management)
Builds
New product lines, packaging designs, and marketing concepts for the BURGER Knäcke brand
Domain
FMCG / Food & Beverage
Deliverable
product features
Required skills
Product management, brand management, market analysis, consumer trend analysis, packaging project management, stakeholder collaboration
Preferred skills
FMCG industry experience, strategic thinking, analytical approach
Technologies
Market analysis tools, packaging design software
Responsibilities
Develop and evolve brand, products, and assortments; guide new product ideas from concept to launch; manage packaging projects and print data; analyze market, consumer, and customer trends to derive recommendations; define marketing requirements and verify implementation success; collaborate closely with product development, sales, procurement, and external partners